FINE 3010 - Module 1
Module 01 - Spring 2026

Introduction
to Finance

Businesses, goals, financial management, and the markets that fund them.

FINE 3010 - Module 1

Overview

  • What is a business?
  • What is financial management?
  • What do businesses want to achieve?
  • How?
  • Are there ethical considerations?
FINE 3010 - Module 1

Overview

  • What is a business?
  • What is financial management?
  • What do businesses want to achieve?
  • How?
  • Are there ethical considerations?
FINE 3010 - Module 1

Overview

  • What is a business?
  • What is financial management?
  • What do businesses want to achieve?
  • How?
  • Are there ethical considerations?
FINE 3010 - Module 1

What is a business?

  • Question: How would you define a business (i.e., a firm, a company)?
  • Etymology: Middle English bisynesse, from bisy busy + -nesse -ness (14th century)
  • Definition: A business is defined as an organization engaged in commercial, industrial, or professional activities. – Investopedia
FINE 3010 - Module 1

What is a business?

  • Question: How would you define a business (i.e., a firm, a company)?
  • Etymology: Middle English bisynesse, from bisy busy + -nesse -ness (14th century)
  • Definition: A business is defined as an organization engaged in commercial, industrial, or professional activities. – Investopedia
FINE 3010 - Module 1

What is a business?

  • Question: How would you define a business (i.e., a firm, a company)?
  • Etymology: Middle English bisynesse, from bisy busy + -nesse -ness (14th century)
  • Definition: A business is defined as an organization engaged in commercial, industrial, or professional activities. – Investopedia
FINE 3010 - Module 1

What is a business?

  • Question: How would you define a business (i.e., a firm, a company)?
  • Etymology: Middle English bisynesse, from bisy busy + -nesse -ness (14th century)
  • Definition: A business is defined as an organization engaged in commercial, industrial, or professional activities. – Investopedia
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What is a corporation?

  • What makes businesses like Apple, Tesla, or Starbucks so different from a local café?
  • The answer lies in the concept of corporations.
  • What are corporations, why do they play such a significant role in the economy?
  • Definition: A legal entity (separate from owners) that have many rights attributed to individuals:
  • Can own assets, enter contracts, free speech (Citizens Utd.)
  • Form when individuals pool cash for a project in return for shares, which in turn creates a right to a portion of profits
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What is a corporation?

  • History:
  • Early example: Commenda (13th Century Italy)
  • ‘Passive partner’ gave funding for a merchant vessel to be sailed by a ‘managing partner’ who invested no capital
  • Upon completion of the voyage, the partners divided up the profits under a predetermined formula
  • Dutch East India Company (1602): Publicly traded shares
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What distinguishes a corporation from other forms of business?

  • Corporations are different from (a) sole proprietorships and (b) partnerships in three ways:
  • Separation of ownership and control
  • Who owns the liabilities?
  • Who pays the taxes?
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What distinguishes a corporation from other forms of business?

  • Separation of ownership and control
  • Who owns the firm, and who runs the firm?
  • Sole Proprietorship/Partnership
  • Neighborhood coffee shop
  • The owner is the manager
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What distinguishes a corporation from other forms of business?

  • Separation of ownership and control
  • Who owns the firm, and who runs the firm?
  • Sole Proprietorship/Partnership
  • Neighborhood coffee shop
  • The owner is the manager
  • Corporation:
  • Apple
  • Largest Individual Owner: Warren Buffett (via Berkshire Hathaway)
  • CEO: Tim Cook
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What distinguishes a corporation from other forms of business?

  • Separation of ownership and control
  • Who owns the firm, and who runs the firm?
  • Division of ownership and control helps significantly in scaling up
  • Imagine if all “passive” partners in Commenda were expected to participate in the voyage!
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What distinguishes a corporation from other forms of business?

  • Who owns the liabilities?
  • Question: What happens if firm took a bank loan and cannot repay it back?
  • Video: https://www.investopedia.com/terms/c/corporation.asp
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What distinguishes a corporation from other forms of business?

  • Who owns the liabilities?
  • Question: What happens if firm took a bank loan and cannot repay it back?
  • Video: https://www.investopedia.com/terms/c/corporation.asp
  • Sole Proprietorship, Partnership: Bank can seize firm’s assets and owners’ personal assets
  • Corporation: Bank can seize firm’s assets but not owners’ personal assets (called Limited Liability)
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What distinguishes a corporation from other forms of business?

  • Who owns the liabilities?
  • Question: What happens if firm took a bank loan and cannot repay it back?
  • Sole Proprietorship, Partnership: Bank can seize firm’s assets and owners’ personal assets
  • Corporation: Bank can seize firm’s assets but not owners’ personal assets (called Limited Liability)
  • Key Idea: Corporations are legal entities separate from their owners
  • The liability structure determines the risks owners face
  • Understanding this is crucial when deciding how to set up your own business or invest in one
  • Limited liability was required to create large and risk-taking corporations we see today!
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What distinguishes a corporation from other forms of business?

  • Who pays the taxes?
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What distinguishes a corporation from other forms of business?

  • Who pays the taxes?
  • Sole Proprietorship, Partnership: Only owners pay tax
FINE 3010 - Module 1

What distinguishes a corporation from other forms of business?

  • Who pays the taxes?
  • Sole Proprietorship, Partnership: Only owners pay tax
  • Key Idea: Corporations are legal entities separate from their owners
  • Corporation:
  • Business pays tax on its income
  • Owners also pay tax on the income generated by their investments:
  • I.e., on dividends they receive from the business and on capital gains
  • Capital gain: The profit an investor earns when they sell a stock for more than the price they originally paid
  • This is called Double Taxation
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What distinguishes a corporation from other forms of business?

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What distinguishes a corporation from other forms of business?

  • Who pays the taxes?
  • Sole Proprietorship, Partnership: Only owners pay tax
  • Key Idea: Corporations are legal entities separate from their owners
  • Corporation:
  • Business pays tax on its income
  • Owners also pay tax on the dividends they receive from the business and the capital gains
  • This is called Double Taxation
  • While corporations are taxed twice, they may end up paying lower effective tax rate than a small proprietorship due to tax loopholes and deductions
  • See more at: https://usafacts.org/articles/how-can-corporations-avoid-paying-taxes/
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What distinguishes a corporation from other forms of business? - Summary

  • Separation of ownership and control
  • Who owns the liabilities?
  • Who pays the taxes?
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Questions

  • When a corporation fails, the maximum that can be lost by an individual shareholder is:
  • the amount of their initial investment.
  • the amount of their share of the profits.
  • their proportionate share required to pay the corporation's debts.
  • the amount of their personal wealth
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Recap

  • What is a business?
  • Organization engaged in commercial, industrial, or professional activities
  • Types of businesses: Sole Proprietorship, Partnership, and Corporation
  • Corporations are different: (i) ownership vs. control, (ii) who owns the liabilities, (iii) who pays the taxes?
  • What do businesses want to achieve?
  • Are there ethical considerations?
  • How do they achieve their goals?
  • What is financial management?
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Supplementary: Other business forms

  • We learned about sole proprietorship, partnership, and corporation
  • More precisely, “general partnership” and “C-corporation”
  • There are also hybrids in between general partnerships and C-corporations that features both limited liability and no double-taxation
  • Limited partnerships (LP): Partnerships with general partners + limited partners
  • Limited liability partnerships (LLP) and limited liability companies (LLC): Partnerships in which all partners have limited liability
  • S-Corp: Must have <= 100 shareholders, all of whom must be U.S. citizens or residents
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Supplementary: Taxation on multi-entity structure

  • How are firms taxed when a corporation (parent) owns a partnership (subsidiary)?
  • Partnership does not pay business income tax
  • Income of the partnership (subsidiary) flows to the corporation (parent)
  • The corporation pays business income tax on the income it receives from the partnership
  • How are firms taxed when a corporation (parent) owns another corporation (subsidiary)?
  • The subsidiary corporation pays business income tax
  • Income of the subsidiary corporation flows to the parent corporation
  • The parent corporation pays business income tax on the income it receives from the subsidiary corporation
  • But there are Dividends Received Deduction (DRD)!
  • To alleviate triple taxation
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Supplementary: How to form/become a corporation?

  • File Articles of Incorporation with the Secretary of State
  • Adopt bylaws, i.e., internal rules for governance
  • Appoint directors & officers to manage the company
  • Issue stock to shareholders
  • Result: A separate legal entity with limited liability
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Supplementary: How to form/become a corporation?

  • Corporations which act in more than one state are subject only to the laws of their state of incorporation with regard to the regulation of the internal affairs of the corporation
  • Most large U.S. firms incorporate in Delaware due to:
  • Business-friendly laws
  • E.g., single-person corporation is allowed
  • A specialized business court and a more well-developed body of case law than other states => Predictable outcomes of legal disputes
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Supplementary: Miscellaneous

  • As a U.S. citizen, U.S. taxes your worldwide income no matter where you live. However,
  • there is Foreign Earned Income Exclusion (up to ~$120k)
  • there is Foreign Tax Credit
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What goals should businesses achieve?

  • Increase customer satisfaction?
  • Have good ESG reputation?
  • E: Environmental. S: Social. G: Governance.
  • Maximize stakeholder benefits?
  • Diversify revenue streams?
  • Expand to more countries/Reach more customers?
  • Stay ahead of competitors?
  • Maximize efficiency/Minimize expenses?
  • Maximize cash flow?
  • Traditionally, shareholders want to maximize the market value of their shares (equivalently, of the firm)
  • This is not the same as maximizing cash flow
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Shareholder Theory

  • Key Idea of Modern Corporate Finance Theory:
  • Primary goal of a corporation is “shareholder value maximization”
  • Laws and regulations can protect the interests of other stakeholders
  • This is called “Shareholder Theory”
  • “The only social responsibility of business is to increase its profits” – Milton Friedman (1970)
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Critics of Shareholder Theory

  • Is shareholder value maximization ethical?
  • Are there cases where laws and regulations fail to protect the interests of other stakeholders?
  • Critics – Shareholder theory has harmed society:
  • Higher income inequality
  • Higher carbon emissions
  • Negative externalities on developing countries
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Critics of Shareholder Theory

  • Is shareholder value maximization ethical?
  • Are there cases where laws and regulations fail to protect the interests of other stakeholders?
  • Critics – Shareholder theory has harmed society:
  • Higher income inequality
  • Higher carbon emissions
  • Negative externalities on developing countries
  • Sometimes, there is no conflict
  • Benefitting stakeholders (consumers, employees, etc.) creates a good reputation
  • Reputation increases shareholder value in the long run
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Ethical considerations

  • Sometimes, violations of ethics are obvious
  • Clear examples: Bernard Madoff
  • Convinced investors to give him $20 billion in return for consistently high returns
  • Claimed returns were all fictitious!
  • Paid early investors with later investors’ money to give an illusion of high returns!
  • “Ponzi Scheme”
  • Outcome: Over 20,000 investors lost more than $10 billion. Madoff was sentenced to 150 years in prison.
  • Source: Financial Times, dated Apr 16, 2021
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Sometimes, violations of ethics are obvious

  • Clear examples: Bernard Madoff
  • Convinced investors to give him $20 billion in return for consistently high returns
  • Claimed returns were all fictitious!
  • Paid early investors with later investors’ money to give an illusion of high returns!
  • “Ponzi Scheme”
  • Outcome: Over 20,000 investors lost more than $10 billion. Madoff was sentenced to 150 years in prison.
  • Unclear territory: Private equity
  • Private equity firms often acquire businesses to transform them
  • They layoff a lot of people who lose their jobs
  • We should be mindful of these ethical considerations
  • Source: Financial Times, dated Oct 6, 2019
  • Ethical considerations
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What do businesses want to achieve?

  • In cases like Bernard Madoff's Ponzi scheme, who is most to blame for the losses?
  • The perpetrator (Madoff himself).
  • The investors, for not doing enough due diligence.
  • Regulators, for failing to catch the fraud earlier.
  • A combination of all the above.
  • Follow-Up: How to prevent such major ethical violations?
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What do businesses want to achieve?

  • When private equity firms acquire a company and lay off workers to make it more profitable, do you agree with this practice?
  • Yes, it’s necessary to improve efficiency and maximize shareholder value.
  • No, it prioritizes profits over people.
  • It depends on how the layoffs are managed and whether the business becomes sustainable in the long term.
  • I'm unsure or have mixed feelings.
  • Follow-Up: Should the government regulate private equity to minimize these layoffs? Why or why not?
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What is financial management?

  • The next question is: How do businesses achieve the goal of shareholder value maximization?
  • Whether a business is small, like a local coffee shop, or large, like Tesla, achieving its goals requires sound financial management – making good decisions involving money
  • Businesses make many such decisions
  • Should I hire more workers?
  • Should I launch new products?
  • Should I use cash or sell shares or take a loan for the new machine?
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What is financial management?

  • Financial management is two things:
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Investment Decision

  • Decision to buy or sell real assets
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Investment Decision

  • Decision to buy or sell real assets
  • What are real assets?
  • Costly assets that pay real returns in future
  • Tangible Assets
  • Physical assets that you can touch
  • E.g., Equipment, factory, land, etc.
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Investment Decision

  • Decision to buy or sell real assets
  • What are real assets?
  • Costly assets that pay real returns in future
  • Tangible Assets
  • Physical assets that you can touch
  • E.g., Equipment, factory, land, etc.
  • Intangible Assets
  • Assets that are not physical (but still valuable!)
  • E.g., Expertise, brand recognition, patents, etc.
  • E.g., ChatGPT’s algorithm and database
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Financing Decision

  • Decision on how to raise money from investors and repay them
  • Suppose the business wants to buy a real asset:
  • Use own money:
  • Cash savings, retained earnings
  • Raise money from others:
  • Sell shares or borrow (bank/investors)
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Financing Decision

  • A financial asset is a non-physical asset that gets its value from a contractual right or ownership claim. E.g.,
  • A stock is a claim on the firm’s real assets and on the income that those assets will produce
  • A bank loan gives the bank the contractual right to get its money back plus interest
  • A business finances its investment in real assets by issuing financial assets to investors
  • “Finance” means gathering money
  • Business
  • Investors
  • Money
  • Financial Assets
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Example

  • In 2017, Delta decided to expand its fleet
  • It orders 100 Airbus 321 airliners
  • This is an example of Investment Decision
  • Or “Capital budgeting decision”
  • Or “Capital expenditure (CAPEX) decision”
  • (these terms are synonyms!)
  • Doing this requires money, so Delta must decide how to pay for this investment
  • It issued (sold) $1 billion 5-year bonds
  • Investors gave money to Delta
  • Received a paper promising that the money will be returned with interest
  • This is an example of Financing Decision
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How do maximize shareholder value?

  • Key: Financial Management!
  • Make good investment and financing decisions
  • Investment Decision
  • Choose investments whose returns are higher than any other alternative use of cash
  • Financing Decision
  • Choose the cheapest source of funding
FINE 3010 - Module 1

What we covered so far…

  • What is a business?
  • Organization engaged in commercial, industrial, or professional activities
  • Types of businesses: Sole Proprietorship, Partnership, and Corporation
  • Corporations are different: (i) ownership vs. control, (ii) who owns the liabilities, (iii) who pays the taxes?
  • What do businesses want to achieve?
  • Maximize shareholder value
  • Are there ethical considerations?
  • Yes
  • How do they achieve their goals?
  • What is financial management?
  • Investment Decision -- Picking projects that return more than the best alternative
  • Financing Decision -- Choose the cheapest source of funding
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Challenge in maximizing shareholder value

  • Remember: Investment/Financing decisions in a corporation are made by managers (not owners)
  • Agency Problems: Managers want something other than maximizing shareholder value
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Challenge in maximizing shareholder value

  • Remember: Investment/Financing decisions in a corporation are made by managers (not owners)
  • Agency Problems: Managers want something other than maximizing shareholder value
  • Examples:
  • Frivolous expenditures (https://www.youtube.com/watch?v=Zw6obWCAEeo&ab_channel=CNBC)
  • Poll: How many of you think having a back-up private jet is a reasonable expenditure on the part of GE’s CEO?
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Solving the agency problem

  • Hire other people to monitor the manager
  • Board of directors
  • Give them the power to fire the manager
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Solving the agency problem

  • Hire other people to monitor the manager
  • Board of directors
  • Give them the power to fire the manager
  • Make manager partial shareholder
  • Board of directors can design compensation contracts with
  • performance targets
  • stock grants
FINE 3010 - Module 1

Solving the agency problem

  • Hire other people to monitor the manager
  • Board of directors
  • Give them the power to fire the manager
  • Make manager partial shareholder
  • Board of directors can design compensation contracts with
  • performance targets
  • stock grants
  • Sometimes shareholders become “active” and influence corporate decisions with shareholder proposals and votes
FINE 3010 - Module 1

Solving the agency problem

  • Hire other people to monitor the manager
  • Board of directors
  • Give them the power to fire the manager
  • Make manager partial shareholder
  • Board of directors can design compensation contracts with
  • performance targets
  • stock grants
  • Sometimes shareholders become “active” and influence corporate decisions with shareholder proposals and votes
  • Question: Should there be ESG targets in compensation contracts?
FINE 3010 - Module 1

Solving the agency problem

  • Hire other people to monitor the manager
  • Board of directors
  • Give them the power to fire the manager
  • Make manager partial shareholder
  • Board of directors can design compensation contracts with
  • performance targets
  • stock grants
  • Sometimes shareholders become “active” and influence corporate decisions with shareholder proposals and votes
  • Question: Should there be ESG targets in compensation contracts?
  • Agency Cost: cost associated with conflicts of interest between principals (owners) and agents (managers)
  • The loss of firm value due to misaligned incentives
  • The resources spent to monitor and align those incentives
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Who are the financial managers?

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Summary

  • What is a business?
  • Organization engaged in commercial, industrial, or professional activities
  • Types of businesses: Sole Proprietorship, Partnership, and Corporation
  • Corporations are different: (i) ownership vs. control, (ii) who owns the liabilities, (iii) who pays the taxes?
  • What do businesses want to achieve?
  • Maximize shareholder value
  • Are there ethical considerations?
  • Yes
  • How do they achieve their goals?
  • What is financial management?
  • Investment Decision -- Picking projects that return more than the best alternative
  • Financing Decision -- Choose the cheapest source of funding
  • Solving agency problems
FINE 3010 - Module 1

Recap

  • What is a business?
  • Organization engaged in commercial, industrial, or professional activities
  • Types of businesses: Sole Proprietorship, Partnership, and Corporation
  • Corporations are different: (i) ownership vs. control, (ii) who owns the liabilities, (iii) who pays the taxes?
  • What do businesses want to achieve?
  • Maximize shareholder value
  • Are there ethical considerations?
  • Yes
  • How do they achieve their goals?
  • What is financial management?
  • Investment Decision -- Picking projects that return more than the best alternative
  • Financing Decision -- Choose the cheapest source of funding
  • Solving agency problems
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Example – Apple Inc.

  • How do small businesses raise money?
  • Founders’ own money
  • Sell shares to private investors
  • Take a loan
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Example – Apple Inc.

  • How do large corporations raise money?
  • Issue shares on stock market
  • Issue bonds
  • Take a loan
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Example – Apple Inc.

  • How do companies pay back?
  • Dividend for stocks
  • Interest or repayment for bonds
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Financial markets

  • Every market has:
  • 1. Products:
  • 2. Sellers (get money, give product):
  • 3. Buyers (give money, get product):
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Financial markets

  • Every market has:
  • Products: Financial securities, e.g., stocks (i.e., rights to a share of future profits)
  • Securities: Financial assets that can be purchased and traded by investors in public markets
  • Sellers (get money, give product): Corporations and other investors
  • Buyers (give money, get product): Investors
  • E.g. Stock market: https://www.youtube.com/watch?v=ZCFkWDdmXG8&t=92s&ab_channel=Netflix (1:32-3:52)
  • Before
  • Nowadays
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Types of financial markets

  • Primary Market:
  • Products: New securities
  • Sellers: Corporations (e.g., Apple)
  • Buyers: Initial investors (e.g., IPO investors)
  • Seller
  • Buyer
  • Shares of Apple
  • Cash
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Types of financial markets

  • Primary Market:
  • Products: New securities
  • Sellers: Corporations (e.g., Apple)
  • Buyers: Initial investors (e.g., IPO investors)
  • Secondary Market:
  • Products: Previously sold securities
  • Sellers: Investors
  • Buyers: Other investors
  • Seller
  • Buyer
  • Shares of Apple
  • Cash
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Types of financial markets

  • Primary Market:
  • Products: New securities
  • Sellers: Corporations (e.g., Apple)
  • Buyers: Initial investors (e.g., IPO investors)
  • Secondary Market:
  • Products: Previously sold securities
  • Sellers: Investors
  • Buyers: Other investors (e.g., you and me)
  • Key difference: Does the firm gets the money?
  • Primary – Yes Secondary - No
  • Seller
  • Buyer
  • Shares of Apple
  • Cash
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Covered so far…

  • Businesses sell financial assets to raise money for investments
  • The marketplace: Financial Markets
  • Markets where financial assets are traded
  • Primary Markets: Markets where new securities are traded between corporations and investors
  • Secondary Markets: Markets where previously-issued securities are traded among investors
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https://www.investopedia.com/terms/f/financial-market.asp

  • Some jargons
  • E.g., commercial papers (a kind of corporate debt instrument with maturity <= 270 days)
  • E.g., stock and long-term (>= one year) debt
  • These three can be either primary or secondary markets.
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Financial intermediaries

  • Financial Intermediary: An organization that raises money from investors and provides financing for individuals, corporations, or other organizations.
  • (Commercial) banks
  • Investment banks
  • Insurance companies
  • Mutual funds, pension funds, hedge funds
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Financial intermediaries

  • (Commercial) banks are one of the most important intermediaries in financial market
  • They take deposits and make loans
  • They help companies (borrowers) meet depositors (i.e., you!)
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Financial intermediaries

  • Investment banks advise and assist firms in obtaining finance. They:
  • Serve as underwriters in the process of security issuance (e.g., IPOs, bond issuance)
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Financial intermediaries

  • Investment banks advise and assist firms in obtaining finance. They:
  • Serve as underwriters in the process of security issuance (e.g., IPOs, bond issuance)
  • (Supplementary) From my dissertation:
  • Investment banks are crucial because of their expertise and connections
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Financial intermediaries

  • Investment banks advise and assist firms in obtaining finance. They:
  • Serve as underwriters in the process of security issuance (e.g., IPOs, bond issuance)
  • Advise on mergers and acquisitions
  • Sometimes invest their own money in start-ups and other ventures
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Financial intermediaries

  • Global IPO “league table”:
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Financial intermediaries

  • Mutual Fund: Investment company that pools the savings of many investors and invests in a portfolio of securities.
  • Hedge Fund: Private investment pool open to wealthy individuals or institutional investors. Only lightly regulated and therefore can pursue more speculative policies than mutual funds.
  • Pension Fund: A fund set up by an employer to provide for employee's retirement.
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Financial markets and intermediaries

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Questions

  • A company can pay for its expansion in all the following ways except:
  • by using the earnings generated from its sale of obsolete equipment.
  • by persuading a director’s sister-in-law to make a personal loan to the company.
  • by purchasing bonds in the secondary market.
  • by plowing back part of its profits.
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Financial Crisis of 2007-2009

  • Link: https://www.youtube.com/watch?v=eD9ry2Lgglw
  • Notice the role of mortgage lenders, investment banks, and insurance companies. Both are important financial intermediaries!
  • How did investment banks and insurance companies amplify the boom and exacerbate the crisis?
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Thank you

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